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Curated journeys that reveal the heart and soul of Japan

New Japan · Heart Experiences

Curated journeys that reveal the heart and soul of Japan

Whether it is an elegant geisha performance, an overnight temple stay, a boat ride through a deep river gorge, a private cooking class, rocking out at a music festival, or unwinding on a secluded beach—Japan is yours to explore.

Grand Sumo Experience
Ryogoku, Tokyo

Grand Sumo Experience

Feel the tension of the wrestlers' entrance and pre-bout rituals in Ryogoku. Tournament dates and seats follow official arrangements—allow extra travel time.

Pre-bout ritualsKokugikan atmosphereTokyo culture
Ghibli Museum Anime Experience
Mitaka, Tokyo

Ghibli Museum Anime Experience

A quiet visit woven from animation, architecture, and light. Entry methods and exhibitions may change—please check official notices.

Anime cultureArchitectural detailsAdvance planning needed
Takachiho Gorge Boat Experience
Takachiho, Miyazaki

Takachiho Gorge Boat Experience

Takachiho Gorge is a columnar joint canyon formed when ancient lava cooled rapidly. Paddle between the cliffs and look up as Manai Falls drops 17 meters in a rush of spray—nature at its most striking.

Gorge boatingManai FallsColumnar joints
Kimono Experience
Tokyo / Kyoto

Kimono Experience

Slip into a kimono and stroll temple streets at a gentler pace. Choose styles by weather and walking distance; yukata are available in summer.

Kimono rentalStreet strollSeasonal yukata
Tea Ceremony Experience
Across Japan

Tea Ceremony Experience

Discover matcha, utensils, and hospitality between garden and tea room. Watch quietly or take part—ideal for slowing the itinerary.

Matcha tastingEtiquette introGarden setting
Mount Fuji Climb
Shizuoka / Yamanashi

Mount Fuji Climb

Climb Japan's highest peak (3,776 m) and watch the “Goraiko” sunrise from the summit—an unforgettable memory for a lifetime.

Goraiko sunriseJapan's highest peakAlpine challenge
Kumano Kodo Hiking
Wakayama / Nara / Mie

Kumano Kodo Hiking

The Kumano Kodo is among the world's most famous pilgrimage trails, winding through the Kii Peninsula across Wakayama, Nara, Osaka, and Mie. For over a thousand years pilgrims have walked it seeking spiritual awakening; modern travelers come for quiet reflection, nature, and Japan's spiritual history.

World HeritagePilgrimage trailsForest shrines
Tateyama Kurobe Alpine Route
Toyama / Nagano

Tateyama Kurobe Alpine Route

The Alpine Route opens mid-April and closes late November, with snow walls in winter and autumn foliage. Crossing Japan's Northern Alps is spectacular—these high peaks are called the “Roof of Japan.” Walk the towering snow corridor, ride cable cars, and take in Toyama's mountain views.

Snow corridorAlpine valleysMountain transit
Hozugawa River Rafting
Kyoto / Kameoka

Hozugawa River Rafting

The Hozu River runs through Kyoto and Kameoka to the west. Steep hills frame a scenic gorge; autumn colors make boat trips especially fine. A Hozugawa boat ride places you right inside that landscape.

Gorge rideSeasonal sceneryTraditional boat
Coastal Cycling
Onomichi / Imabari

Coastal Cycling

The Shimanami Kaido spans about 70 km from Onomichi to Imabari, past glittering sea, white beaches, and green islands. Cycle or drive across architectural marvels of bridges to find museums, gardens, and temples on each island.

Shimanami KaidoSea bridgesIsland scenery
Hokkaido Icebreaker Cruise
Abashiri, Hokkaido

Hokkaido Icebreaker Cruise

An icebreaker cruise ventures into the frozen Sea of Okhotsk, letting you view rare drift ice up close from a comfortable, safe ship—one of the coast's most unique winter sights.

Sea of OkhotskDrift-ice seasonIcebreaker cruise
Drift Ice Walk
Okhotsk, Hokkaido

Drift Ice Walk

Walk on sea ice in the Sea of Okhotsk for a once-in-a-lifetime experience. Book a drift-ice walking tour to feel the frozen surface up close; the bold can even take a dip in the icy water.

Sea-ice walkDrift-ice seasonPolar experience
Skiing
Hokkaido / Nagano

Skiing

Japan ranks among the world's best ski and snowboard destinations. Cold winds over the Sea of Japan bring heavy snowfall. Resorts range from large Niseko complexes to small onsen villages—ideal for beginners, experts, families, and couples chasing adventure and culture.

Powder snowNisekoOnsen resorts
Snow Activities
Hokkaido

Snow Activities

Hokkaido's winter offers far more than skiing—snowmobiles, ice festivals, and powder runs all fit. Snowmobiling is a winter highlight: race through white forests and mountains with panoramic snow views, easy enough for beginners.

SnowmobilingIce festivalsWinter fun
Sea Fishing
Japan's coast

Sea Fishing

Surrounded by sea, Japan offers rich marine resources—ideal waters for both first-timers and seasoned anglers.

Boat fishingBeginner-friendlyCoastal waters
Diving
Okinawa / Hokkaido

Diving

Japan offers diverse dive sites—from ice diving near northern islands to tropical reefs in the south. Try wreck dives or cave sites like Blue Cave off Okinawa (Onna). For surface swimming, islands such as Ishigaki offer excellent snorkeling among colorful coral and marine life.

Blue CaveIce divingCoral snorkeling
Kendo & Sword Dance
Tokyo / Kyoto

Kendo & Sword Dance

Trying kendo in Japan is a deep cultural experience—wear the armor, step into a “samurai” mindset, and feel traditional budo spirit and etiquette first-hand.

Budo etiquetteArmor experienceSword dance
Ikebana Experience
Across Japan

Ikebana Experience

Japanese flower arranging is more than decoration—it blends nature, philosophy, and spatial aesthetics. Learning school styles and booking tips deepens the experience.

Seasonal materialsSchool introSpatial beauty
Taiko Experience
Across Japan

Taiko Experience

Experiencing wadaiko is a powerful cultural journey—strike thunderous drums yourself, watch top performances, or even craft a drum.

WadaikoRhythm ensembleTraditional performance
Geisha Performance
Gion, Kyoto

Geisha Performance

Geisha are rigorously trained performing artists of Japanese tradition, skilled in dance, music, tea, flower arranging, and hospitality, entertaining at banquets and teahouses.

Dance performanceTeahouse cultureTraditional etiquette
Sushi Making
Across Japan

Sushi Making

Sushi-making classes are popular deep-culture activities—shape authentic nigiri yourself and learn more about Japanese food culture.

Sushi classNigiriFood culture
Wagashi Making
Kyoto

Wagashi Making

Wagashi are refined tea sweets and edible art shaped by seasonal aesthetics and craftsmanship, respecting natural flavors and subtle colors.

Seasonal aestheticsHandmade sweetsTea culture
Kyo-Yuzen Dyeing
Kyoto

Kyo-Yuzen Dyeing

Kyo-yuzen is Kyoto's signature textile dyeing, born in the mid-Edo period when fan painter Miyazaki Yuzensai applied fan designs to kimono cloth. Hand-painted patterns, soft gradients, and courtly elegance make it a peak of kimono culture.

Traditional dyeingHand-painted patternsKimono culture
Scenic Hot Springs
Across Japan

Scenic Hot Springs

Popular onsen towns can be packed. If you prefer quiet, skip the crowds for well-reviewed hidden hot springs—often the most rewarding soak of the trip.

Hidden springsQuiet soakNatural views
Fireworks Festivals
Across Japan

Fireworks Festivals

Hanabi festivals have continued since the Edo period, with over 5,000 events nationwide each year, peaking in July and August. Night stalls, traditional dress, and music create a distinctive summer atmosphere.

Summer fireworksNight stallsFestival mood
Rickshaw Ride
Tokyo / Kyoto

Rickshaw Ride

Japan's rickshaw began in the early Meiji era (around 1868) as short-trip transport in cities like Tokyo and Kyoto. After cars and bicycles took over daily travel, it survived as a cultural experience at major tourist sites.

District guideCultural traditionSightseeing ride
Sake Brewery Visit
Across Japan

Sake Brewery Visit

Brewery tours open a window on traditional Japanese brewing. Traditional sake, shochu, and awamori production was inscribed as UNESCO Intangible Cultural Heritage in December 2024. Visitors can tour kura and follow the process from koji to moto to moromi.

Kura tourUNESCO heritageBrewing process
Traditional Crafts
Across Japan

Traditional Crafts

In Japan, “garasu” means glass. Japanese glassmaking blends Western techniques with extreme craftsmanship—from carved art pieces to warm blown vessels of high aesthetic value.

Glass craftArtisan spiritBlown vessels
Temple Stay
Across Japan

Temple Stay

Shukubo lodging lets you share monastic routines, vegetarian shojin cuisine, and dawn services—a restorative “mental reset.”

Temple lodgingShojin cuisineMorning services
Zen Meditation
Across Japan

Zen Meditation

Zen practice is a popular deep-travel style: experience temple culture while easing body and mind. Whether a short zazen session or an overnight stay, Japan has mature options.

Zazen practiceTemple cultureMindful rest
Whale Watching Cruises
Across Japan

Whale Watching Cruises

Japan is among the world's top whale-watching destinations; different seasons and seas reveal different species.

Ocean cruiseWild whalesNature watching
Ama Hut Experience
Toba, Mie

Ama Hut Experience

Ama huts are rest and warming spots for ama divers and a window into Japan's ocean traditions. Ama dive free-hand without breathing gear for abalone, shellfish, and seaweed—a practice over 2,000 years old. The hut is their social and cultural hub.

Ama cultureSeafood cuisineLocal exchange
Scenic Sightseeing Train
Yufuin, Kyushu

Scenic Sightseeing Train

Among ways to reach Yufuin, the “Yufuin no Mori” train is a favorite. This beautifully designed sightseeing train is a Kyushu icon and almost essential for Yufuin trips—car interiors, local foods, and window views are unforgettable.

Yufuin no MoriCarriage designScenic route
teamLab Planets TOKYO
Toyosu, Tokyo

teamLab Planets TOKYO

teamLab Planets TOKYO DMM is a Guinness World Records museum with the most visitors for a single art collective. It has twice won the World Travel Awards “Asia's Leading Tourist Attraction,” often called the Oscars of travel.

Immersive artGuinness recordTokyo contemporary culture
Setouchi Triennale
Seto Inland Sea islands

Setouchi Triennale

Held every three years since 2010, the Setouchi Triennale turns 12 islands into stages for contemporary art. Curated by Fram Kitagawa and featuring artists such as Tadao Ando and Yayoi Kusama, permanent works like Naoshima's Yellow Pumpkin merge art with landscape under a “sea revival” vision of community and ecology.

Island artNaoshima pumpkinEvery three years